Kristin Jarmund Architects
Awareness and Context
2016
Introduction
Kristin Jarmund Architects' design philosophy centers on translating intricate problems into simplicity in both form and function. Simultaneously, it prioritizes a delicate sensitivity to context and the human dimension. This principle of reduction, coupled with the duality inherent in the practice's approach, served as the cornerstone in crafting the visual identity.
Technical details
Calle Huth & Johnny Vaet Nordskog
The logo is created to exist in two states; as the full name of the practice and as the extract “KJ-A”. This allows for flexibility in usage, both on printed material and digitally. With its intense blue color, the logo brings a clear distinction to the otherwise dim expression of the website.
The business cards was designed in twelve variations, each featuring a colourful detail or extract from one of the projects. As with the website, the images bring colour to the design. Contrasting the colourful images on the front of the cards, the reverse sides are kept simple.
The printed material, including business cards, envelopes, folders, stickers, greeting cards and the design manual, are characterized by a bright and colorful palette. Using high-quality print on uncoated paper, with an embossed and foiled logo, the printed elements are given a tactile expression.
Duality and contrasts are visible throughout all the elements of the visual identity; from the image selection where the motifs shift from detail to overview, to the typeface, which is both angular and rounded at the same time.
Contact
Name
Title
Location
Phone