Holzweiler Hegdehaugsveien
A homage to Norwegian nature
2021–2022
Introduction
The new Holzweiler Oslo store, which opened in November 2022, is Snøhetta's 12th project together with the renowned Norwegian fashion brand.
With the new Hegdehaudsveien store next door to where their old store used to be, Holzweiler goes back to its roots - paying homage to Norwegian nature.
Technical details
Holzweiler
A journey
The design is meant to take the visitors on a small journey through the store. A cement floor with large fields of carpet inserts in stone-like shapes guides the customers through the space to different zones in the store.
First, a transition moment from the street into the store, where one first encounters the café, then low, movable display surfaces and the point of sale – which can also be moved. The center of the room is characterized by a series of columns clad with organic panels and connected by a fluid stainless steel hanging rack. This element becomes the heart of the retail experience; customers walk around the pièce with a clear overview of the collection.
The Norwegian Sky
Then, one's attention is drawn toward the back of the store with the soft light coming through the gradient-colored curtains inspired by the Norwegian sky. This is the most intimate part of the store, shielded from the street, where customers find the fitting rooms. The floor is softer, with a curved edge defining the wall-to-wall carpet. Characterizing this zone is a large clay and steel table, displaying various accessories and acting as a centerpiece.
Throughout the space are bespoke steel light fixtures. They are technical features in contrast to the organic lines of the surfaces of the space, developed originally by Snøhetta's Product Design team for Holzweiler Copenhagen, the brand's first store out of Norway.
The space also features a small café right after the entrance, giving the customers a place for reflection when they can look in at the store or out of it, creating a transition and a moment of pause. Photos: Magnus Nordstrand
Functional fungus
The new Hegdehaugsveien boutique also features a Mycelium hanging panel - a material created by forest fungus and waste products from agriculture, paper production, and other sources which is naturally fire resistant, has soundproofing qualities, and is 100% compostable in nature. A framed moment in the new store representing the unity in the Norwegian forest, tying all the trees and plants together.
Photo: Magnus Nordstrand
