Cemonite
From Waste to Resource
2020–2024
Introduction
Norwegian technology company Cemonite, previously known as Saferock, develops innovative solutions that tackle two significant environmental issues: reducing carbon emissions from the concrete industry and managing waste from mining operations.
With a reimagined brand, featuring bold graphics and striking visuals, Cemonite is ready to expand its reach and set new standards with their groundbreaking technology.
Technical details
Cemonite
Challenging conventional practices has become paramount in today’s industry. Examining the construction sector, concrete stands as the predominant material, relying heavily on cement, which accounts for approximately 8% of global human-made CO2 emissions. As a response to this, Snøhetta collaborated with the founders of Cemonite in a material research project that explored new ways to innovate within the construction industry—utilizing industrial by-products to produce a novel type of geopolymer concrete, aiming to cut the carbon footprint associated with traditional concrete production by up to 70%. This groundbreaking work led to the founding of Cemonite, a startup with a bold and pioneering vision.
Today, this innovative approach has proven its value, resulting in the growth of Cemonite, now employing 20 people and opening its first factory.
Photo: Oioioi
2 Visual Identity & Website
The Cemonite brand identity enables the company to engage effectively with stakeholders through clear messaging, a bold design system, and powerful visuals—all based in the concept of impact. It features a minimalist yet expressive visual language that distinguishes itself within the industry and sparks curiosity.
Photo: Oioioi
Photo: Oioioi
Efforts have been taken to minimize the environmental footprint of the website in terms of hosting, content management and maintenance. This includes employing technologies that improve speed, user experience and page size. Development by Axel Berggraf Egenæs
Cemonite's innovative solutions are visually presented through dynamic imagery that highlights the geopolymer concrete and its components on both micro and macro scales, dramatizing the material and its transformative potential.
Photo: OiOiOi
3 The Construction Material of the Future
Globally industrial processes generate vast amounts of various residues with untapped potential. Cemonite's patented technology gives new value to these unutilized by-products. The idea is to develop low CO2 emission concrete as an alternative to the established Portland-based concrete, which is currently the most widely used building material in the world. This multiplex solution is based on on-site production, eliminating both transport emissions and time.
Video: OiOiOi
This multiplex solution is based on on-site production, eliminating both transport emissions and time. This provides a unique opportunity where mining waste has previously posed an environmental threat.
Photo: OiOiOi
Photo: OiOiOi
Photo: OiOiOi
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