ROM is a non-profit organization committed to promotion of innovative arts and architecture, and has established itself as an important player in the Norwegian art and design scene through its experimental and engaging projects. ROM (meaning ‘with room or space’ in Norwegian) is centered primeraly in one space, one room, which hosts exhibitions, lectures, conferences, and organize public art installations and events.
Snøhetta developed a new visual identity based on the concept of The Space Between. The focal letter O in the name ROM is surrounded with a distorted R and M, to build an association to space. We wanted the identity design to take up as little space as possible, lifting the subject of any appearance in the gallery or in communication materials.