From north to south, tying Norway together - and Norway together with the world.
Avinor’s new logo and symbol is a consolidated statement describing the company’s public service mission of The Norwegian Airport Network. With a new specially-designed typeface and the unique symbol, Avinor aims to cement their market position as a full-service provider in the aviation industry and support strategic changes happening within the organization.
From the beginning, Snøhetta worked closely with Avinor to understand the organization’s interests through collaborative workshops. This process gave the designers useful insights into Avinor’s work and their important national, public mission. Through a collective approach, the design team listened and gathered important contributions from the organization's many talented employees.
Essential to the strategic process was to develop a more effective, coherent and unified group consensus to provide one face to the customer. From this common vision and set of behavioral values, a unifying visual identity were created.
Snøhetta’s work on Avinor has been a transdisciplinary process, engaging all design disciplines - graphic design, motion graphics, interior design, architecture, interactive design and service design. All designers have been working from the conceptual starting point of Connections, and expanding it into a wide range of possibilities.
Avinor creates connections from north to south and east to west. Major airports are linked to minor ones, building relationships between people, businesses and cultures.
The visual identity is designed to cover all Avinor's activities and services. Developing the custom typeface Avinor Sans became especially important, in order to present a unified and holistic face to partners, customers, and the public.