The website is based on the same conceptual design thinking as the showroom and flagship store. A visible and flexible grid that mimics the pattern of the iconic Holzweiler scarves exposes the underlying construction of the site and gives the site an almost industrial expression.
Built as a modular solution in which the visibility of the “seam” highlights the site’s flexible design layout and allows the site to be easily altered to accommodate for new needs and ever-changing collections.
The new design allows flexibility to adapt key color palettes reflecting the shifting collections and seasons, and to build thorough stories and content around each garment.
The site also promotes the use of video instead of images, making the site more alive and dynamic. Following its redesign, the website is a tool that enables the team to adapt to differing needs while maintaining a strong brand identity.