For the Norwegian watch brand Harper & Brooks, Snøhetta has created a display solution to be placed in a selection of high-end fashion boutiques. The display is imagined as a visual space within the stores – a universe of its own, transporting people into the mindset of the brand.
To ensure an accessible and direct experience for the customer, the display is designed as an open-space frame free of glass or other physical boundaries. To avoid theft, Snøhetta designed a lockable cnc’d component on which the watches are wrapped around. The steel frame is accompanied by elements made from black valchromat and pure ash wood, giving the display a solid, yet sleek expression.
The first watch displays were implemented in select stores in Norway in October 2017, including stores such as F5 Concept Store (Oslo), Steen & Strøm (Oslo), Janne og Julia (Bergen), and Illums Bolighus (Oslo).