Faust
2016
Introduction
Coming from a family of shoemakers, Faust founder Álvaro Miranda offers tailor-made and handcrafted ready-made shoes. Snøhetta has created a complete visual identity and interior design for the signature boutique in the Oslo Barcode area.
Technical details
Faust
An important reference for the design is Johann Wolfgang von Goethe’s legend of Faust from Renaissance times. The interior elements, including the vaulted shapes, carved patterns, and the material palette, as well as the brand’s typography and color scheme, reference this historical period in which Goethe first penned the manuscript.
The use of organic paper enhances the tactile quality.
The 20 m2 space consists of five custom concrete niches with massive carved wooden doors. The five niches and their vaulted shapes each have their own specific programmatic purpose – the designer’s personal cabinet with tools and materials, a place for sitting, a display niche, and two storage niches.
The custom display typeface was informed by several Faust manuscripts dated back to the 17th century. Hand drawn calligraphy was digitized and carefully reworked for increased legibility and elegance.
The website gives customers a greater insight into the process of shoemaking
“Now I take you into my keeping, a welcome, and silent guest.”
– Faust
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