Norkart is a software provider for geographic information and municipal engineering. Established over 50 years ago, the company has remained successful based on its history of professional trust and constructive dialogue with its customers. 390 municipalities currently use the company’s software. In 2011, more than 700 million map images were downloaded from the internet. Norkart has offices throughout Norway, in Sandvika, Bergen, Trondheim and Lillehammer.
Norkart commissioned Snøhetta to rebrand their visual identity, including re-naming and creating motion graphics. During a workshop with the client, we created a concept called “Staur”, the Norwegian word for 'picket'. Pickets are often used in fencing to mark land, territorial boundaries, and landmarks. The contemporary graphical icon of a picket today is the map pin, widely used in Norkart's softwares.
A picket is a shape with geographical symbolism represented in Norkart's logo. A downward-facing picket symbolizes the history and reliability of the established company and an upward-facing picket representing the future of Norkart as an innovative company.
Workshop with Norkart at Snøhetta.
Prototyping concepts with the client.
The graphical icon of the picket today is the map pin which is widely used in Norkarts softwares.
Prototyping of the 3D picket
Document folder in massive black paper, for Norkart's Knowledge Program
Icons for apps and software.