Ice.net is a supplier for wireless broadband internet equipment specializing in providing good coverage in remote areas where traditional connection methods are difficult or impossible come by.
The company has a strong foothold in the market of providing good quality internet coverage to Norway’s vast rural and remote regions of the country, but the existing brand design did not reflect the company’s strengths or differentiate their niche market services from other internet providers.
The new logo and symbol demonstrate the company’s credible reputation. The new packaging and communication strategy employs powerful imagery of the unique and remote places where ICE.NET internet works and dye cut symbols for printed surfaces of packaging. A clear signal color is the main visual carrier of Ice.net’s new visual identity.
Redesign of the Ice.net logo and visual identity
The Ice.net brand images