Stutterheim raincoats is based on old tradition. Using the the finest craftsmanship, materials and details, the raincoat is a state of the art version of the traditional raincoat worn by generations of Swedish fishermen. It is hand sewn at the factory in Borås, Sweden by skilled seamstresses. To meet high standards and to guarantee that every coat is 100% wind and water proof, every single seam is carefully sealed with tape. Finally, each coat is individually controlled, numbered and signed by the seamstress who has sewn it. The project is done in collaboration with former Morris Pineweood, a design studio merged into Snøhetta in 2012.
Snøhetta created the visual identity and brand design for the premium retail brand, as well as tone-of-voice and logotype refinement. The concept is deeply inspired by the classic Swedish film “The Seventh Seal” by Ingmar Bergman, a work beautifully photographed by master cinematographer Gunnar Fischer.
All of the images for the Stutterheim Look Book were photographed on location at a small island in the Stockholm archipelago, called Landsort. Working with high-contrast black and white photography, our photographer Mattias Lindbäck managed to capture the very essence of the brand – Swedish Melancholy at its driest.
For the web design, we chose to work with the classical cut of the Caslon typeface, combined with the newly designed Gotham (by Hoefler & Frere-Jones). Last but not least, we added a splash of yellow as key color accompanying the images.