Alice Fine is a Swedish fashion label that believes in a diverse fashion world, with the vision of including disciplines from other creative fields. The label has an artistic core, visible through it's collaborations, playfulness and eye-catching concepts. The label presents collections that provide an exclusive and relaxed elegance, easy to wear and designed with care by combining creativity, quality and dignity in the making.
For Alice Fine, Snøhetta developed a lookbook concept for the Autumn/Winter season 2013; visualised through the AW2013 Evanescent Hanger Lookbook. The limited edition (500) lookbook was made as a visualisation of a catwalk, 40 pages of photography placed on a clothes hanger. The lookbooks was then displayed on custom made copper racks at Mercedes-Benz Fashion Week in Stockholm.