People

Process

Projects

News

Menu Back to process Back to news
Close

News

Snøhetta designs a new Shanghai flagship boutique for Jaeger-LeCoultre

Nov 08, 2022

Snøhetta has designed a new Shanghai flagship boutique inspired by interlocking watch mechanics for the leading watch brand Jaeger-LeCoultre. The design concept balances the Swiss brand's rich heritage with the contemporary and Shanghai’s fast-paced K11 district.

Jaeger-LeCoultre’s almost 190-year-long history has made them one of the world’s most renowned watchmakers – celebrated for their rich traditions, revolutionary inventions, and their expert craftsmanship.

“For Snøhetta, working with Jaeger Le-Coultre was an inspiring journey. We are immensely proud to have been a part of this collaboration, understanding the brand, its rich heritage, and its complete dedication to craftsmanship. Together, we have managed to bring a piece of the Vallee de Joux into the heart of the Shanghai metropolis,” says Robert Greenwood, Partner, and Managing Director of Snøhetta Asia.

Click here to read the full press release.

 

Snøhetta designs a new Shanghai flagship boutique for Jaeger-LeCoultre