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Snøhetta Designs a World of Plants for Georg Jensen

Sep 03, 2020

Commissioned by the world-renowned Danish design brand Georg Jensen, Snøhetta has designed Terra – an innovative nine-piece plant accessory series crafted in terracotta and stainless steel.

Inspired by the undulating waves and reflective flow of water, as well as by the contemplative, organic forms found in nature, the Terra collection combine the earthy, organic feel of terracotta and the cool, industrial edge of stainless steel, resulting in a series that offers an original and dynamic way to bring nature into the home.

The idea behind the collection was to create a world of plants, derived from the logic of nature. The planters are deliberately inverted, giving the plant the opportunity to take root the same way that it does in nature.

Together, the collection represents a strikingly contemporary and urban interpretation of potted plants ideal for the modern home gardener. The pieces hold their own individually, as a sculptural standalone on a bare windowsill, but also make a statement when gathered as a group to form, for example, an impressive, verdant centerpiece. 

Inverting the shape of a traditional plant pot, the Terra vessels are wider at the base, a functional design choice that provides stability and room for the roots to flourish, while creating an elegant, shapely form. “The idea behind the collection was to create a world of plants, derived from the logic of nature,” says Marius Myking, Director of Product Design at Snøhetta, “The planters are deliberately reflected–upside down, if you will – giving the plant the opportunity to take root the same way that it does in nature.

The Terra collection will be displayed in the Georg Jensen flagship store during 3daysofdesign in Copenhagen and is available for worldwide sales from https://www.georgjensen.com/  

 

Snøhetta Designs a World of Plants for Georg Jensen