Snøhetta has developed the exhibition design, graphic profile, catalogue and merchandise for the Henie Onstad Art Center in Oslo, Norway, called “The Great Monster Dada Show”. The exhibition presents a selection of works from the eccentric Dada movement – an art movement formed during the WWI in Zürich as a response to the horrors of the war.
Dada is an avantgarde art movement from the early 20th century, which represents a rebellious and a liberating way of thinking, and the art, poetry, and performance produced by dada artists are often satirical and nonsensical.
The works displayed by the Henie Onstad Art Center this fall presents a great part of history which still is relevant to how we think today. The Dada exhibition will showcase over 200 artworks by 43 different artists, including Jean Arp, Hugo Ball, Andre Breton, and many more.
The overall design of the exhibition aims to capture the spirit of Dada, enhancing the experience for all visitors, regardless of whether they have previous knowledge of Dadaism or not. The use of saturated colors on the walls, furniture and other elements in the exhibition creates an energy not commonly associated with art galleries, while overly dimensioned, free-standing walls make reference to the nonsensical personality traits of Dadaism. The typography and layout of the catalogue, info texts and marketing materials follow suit and represent a playful, grid-breaking homage to the movement.
The exhibition can be experienced at Henie Onstad Art Center from October 25th, 2019 through January 26th, 2020.