Snøhetta has designed the new flagship store, showroom and digital retail channel for Norwegian fashion brand Holzweiler, aspiring to take the brand to new heights and expand their audiences. The project is a result of an ongoing collaboration that started out with the design of conceptual furniture for the Holzweiler showroom during Paris Fashion Week in 2018.
The concept for the development of the showroom, flagship store and digital retail channel was “interwoven”, referencing the handcraft behind the brand’s iconic scarves and other garments. It also works as a metaphor for the seamless, intertwined brand experience created through the three new spaces. Moreover, the term represents the intertwined nature of the collaborating disciplines employed in the project, from interior architecture and furniture design, to fashion, graphic design and web design.
Together, the three projects form a holistic effort aiming to create a seamless retail experience for Holzweiler’s global customers in both the digital and the analogue sphere. The interwoven Holzweiler universe can be explored through the showroom at Lysaker, the flagship store in Prinsens Gate in Oslo and on https://www.holzweiler.no/