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Snøhetta designs Holzweiler’s Pop-Up Store Concept for Paris Fashion Week

Mar 05, 2018

In connection with Paris Fashion Week, Snøhetta has designed a pop-up store concept for the Norwegian brand, Holzweiler. The concept comprises a bespoke undulating furniture installation of oak elegantly exhibiting selected Holzweiler garments. 

The Pop-Up store can be experienced at 7 Rue Saint Claude in Paris until March 7, during Paris Fashion Week 2018. 

The installation comprises a series of three undulating elements, a meeting table and two mirrors. Metal inserts in the table and shelves create visual breaks while adding touches of color in a natural context. The elements are produced locally by Parisian carpenters and are made of oak veneer with metal details, inspiring a sense of quality and longevity.  Each piece can be assembled and disassembled on site to be reused in various locations. 

The furniture is a reminder of the curves and fluidity of the human body on which the scarves are worn.  With its rational curves, the furniture displays the scarves and highlights the pattern and form as if the garments were worn by an individual. The furniture also echoes the Holzweiler history, as the brand’s first scarves were produced and sold by the meter, enabling customers to personalize them. 

 

Snøhetta designs Holzweiler’s Pop-Up Store Concept for Paris Fashion Week