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Living the Nordic Light

Living the Nordic Light

 


Living the Nordic Light
- a tribute to the 100 year olds of the North


By interviewing four people over 100 years old who have lived their entire lives above the Arctic Circle, Snøhetta explores the effect of living in, and in the absence of, Nordic Light. 

Since 1992, the Zumtobel Group has commissioned renowned designers from the fields of architecture, graphic design or art to give artistic expression to their perception of light. We designed this annual report, Living the Nordic Light, focusing on irrevocable and inherent relationships of light and darkness, lived time and individual perceptions of these relationships.

People born in the beginning of the last century are the last living generation to have experienced changes that have had a tremendous physical impact on humanity in the western world. They witnessed two world wars, worldwide changes in transportation, power supply transitions, revolutions, industrialisation and the overwhelming introduction of the digital era. With Living the Nordic Light, Snøhetta aimed to capture individual experiences related to the indisputable presence of light, shade, and darkness, before and after the introduction of electricity.

Categories
Brand Design
Timeline

2014

Status

Completed

Location

Austria

Client

Zumtobel Group

Type

Annual report

Art Direction

Snøhetta

Photographer

Sølve Sundsbø

Authors

Åsne Seierstad, Po Tidholm

Editions

7000

Awards

Most Beautiful Book in Norway 2015, Red Dot Award Communcation Design 2015, D&AD Wood Pencil 2015, Gold in Visuelt 2015,  Award for Design Excellence Norway 2015

“The encounter with these elderly yet vital people of the north – the opportunity to hear their stories – was the high point of the project,” says Kjetil Trædal Thorsen. “They’re our heroes. Back home, we continued the work by reviewing five centuries of efforts by scientists, artists and photographers to unlock the secrets of Nordic light, from Olaus Magnus’ naive woodcuts to contemporary selfies on Internet blogs. The result was a magnificent 160 page visual suite.”

3D Scan of Apmut Ivar Kuoljok

3D Scan of Marie Gulbrandsen