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Ice.net

Ice.net

Ice.net is a supplier for wireless broadband internet equipment specializing in providing good coverage in remote areas where traditional connection methods are difficult or impossible come by.

The company has a strong foothold in the market of providing good quality internet coverage to  Norway’s vast rural and remote regions of the country, but the existing brand design did not reflect the company’s strengths or differentiate their  niche market services from other internet providers.

The new logo and symbol demonstrate the company’s credible reputation.  The new packaging and communication strategy employs powerful imagery of the unique and remote  places where ICE.NET internet works and dye cut symbols for printed surfaces of packaging.  A clear signal color is the main visual carrier of Ice.net’s new visual identity. 

Categories
Brand Design, Visual Identity, Print Design, Product & Package Design
Timeline

2011 – 2013

Status

Completed

Location

Oslo

Product

Wireless Broadband internet

Redesign of the Ice.net logo and visual identity

The Ice.net brand images