The world’s largest event for winter sports meets Nordic Simplicity.
In 2014, Snøhetta was commissioned to design the visual identity and feasibility study for Oslo 2022’s Applicant City bid. The identity of Oslo 2022’s visual language honors the inherent simplicity and openness in Nordic culture. By balancing playful graphics and strict geometry, the identity represents both the celebration of the Games and the solid planning of the Norwegian bid. The ambition for Oslo’s 2022 Winter Olympics bid is to share the genuine passion for winter sports, and invite the world to an open, friendly and sustainable celebration of sports.